The GAIT Program (Gaining Authentic Industry Training) is a new initiative aiming to showcase quality educational content to display the best industry practice to students. While this specific project will address the Tourism and Hospitality sector in Tasmania, the program is also designed to easily adapt to a range of industries. It is hoped that the GAIT Program will bridge the knowledge gap between students and the workplace and provide future employees with a more practical and industry standard experience before entering their chosen career.
For this project, our aim was to create a container brand that could easily adapt to various industries and not look out of place. The logo itself reflects the idea that where there perhaps wasn't an opening into the industry before, with the GAIT Program there is now a pathway.
WHAT WE DID